To raise awareness of the sustainable alternatives to single-use plastic products, the European Commission launched a public communication campaign.
The campaign focuses on the impact that different kinds of single-use plastics cause, highlighting sustainable, available and affordable alternatives that form the key to tackling the problem. The campaign shines a spotlight on different categories of single-use plastics items , including cotton buds, carrier bags, coffee cups and their lids, straws, cutlery, lollipop sticks and sweet wrappers, and plastic bottles.
The single-use plastic campaign uses a three-step approach to engage with the audience. It involves;
- a video, which challenges the common perception of single-use plastics as convenient items, and serves as the invitation to learn more about the campaign
- sharable social media content presenting the 'seductive' powers of single-use plastic items – their courtship rituals – and offering tips and advice on how to resist their powers of attraction.
- an informative web platform, which serves as the heart of the campaign and provides an overview of EU actions and initiatives that address plastics.
All of the campaign elements invite Europeans to both reflect upon their own relationship with single-use plastics, and learn more about the sustainable alternatives.
The PR section of the campaign provides elements such as a press pack, relevant visuals and factsheets.
The campaign is addressing all Europeans, with many elements in all official EU languages.
The single-use plastic initiative is part of the EU’s broader Circular Economy agenda, including the world's first Plastics Strategy.
Source and more information: https://www.bereadytochange.eu/en/